Even
many New Yorkers may not remember that
Giuliani _ who
recently proclaimed himself "probably one
of the four or five best known Americans in the world" _ made his
political debut as an underdog whose staff
made sure to include guidance on how to
pronounce "Giuliani" in suggested
remarks for the first President Bush.
Not only was Giuliani a first-time
candidate, but he was a Republican in a city
where none had won a mayor's race since the
1960s. Then, as now, registered Democrats
outnumbered Republicans in the city roughly
5-1.
But if Giuliani was an underdog, he wasn't
an unknown.
Bush called him "America's greatest
crime-fighter." He gave people "a
feeling that he's in charge. ... You could see
it even then," says veteran New York
political consultant David Garth, who worked
on Giuliani's successful mayoral bid in 1993.
Giuliani served two terms and was seen as a
formidable opponent for Hillary Rodham
Clinton's run for the Senate in 2000, but
dropped out after being diagnosed with
prostate cancer.
Along with Giuliani's strengths, some
lasting vulnerabilities also emerged in 1989.
He was seen as equivocating on abortion, an
issue that hounds him today as he tries to
court conservative voters. The stark racial
divide in the 1989 vote foreshadowed tensions
in Giuliani's eventual administration _ he
sometimes declined even to meet with certain
black officeholders _ that reverberate today.
New York in 1989 was hardly the glossy
boomtown of today. The economy was stumbling
in the wake of the 1987 stock market crash.
Crime had soared under the scarring influence
of crack. The city counted 1,905 homicides in
1989, while it's expected to log fewer than
500 this year.
Deadly attacks on black men by mobs of
whites in Queens' Howard Beach neighborhood in
1986 and Brooklyn's Bensonhurst in 1989 _ just
three weeks before the primary _ had inflamed
racial feelings and sapped 12-year Democratic
incumbent Edward Koch's political muscle. And
Dinkins was testing that weak spot by offering
New Yorkers a chance to elect their first
black mayor.
Giuliani, who trounced Ronald S. Lauder,
the cosmetics scion and former U.S. ambassador
to Austria, in the GOP primary, presented
himself as a City Hall outsider and reformer.
He attacked Koch for the city's crime, drugs
and corruption _ only to find his opponent
would be Dinkins who captured the Democratic
primary.
During much of the campaign, polls gave
Dinkins double-digit leads over Giuliani
"People
wanted harmony, and people wanted to give David a shot _ a
person who, they believed, exemplified racial harmony,"
says Democratic political consultant George Arzt, then Koch's
press secretary.
Still,
skirmishes on the campaign trail exposed the fault lines lurking
beneath the surface. The Dinkins camp took heat for hiring black
activist Robert "Sonny" Carson, a convicted kidnapper,
to organize a voter drive. A Giuliani ad aimed at Jewish voters
that invoked the Rev. Jesse Jackson _ unpopular over his "Hymietown"
remark five years earlier _ also heightened tensions.
In the final
weeks, Dinkins was beset by questions about his financial
dealings. When Dinkins denied wrongdoing, Giuliani leaped to
underline the controversy _ and his own corruption-buster
resume.
"A couple
of times, it really got a little ugly," recalls Dinkins
campaign manager and later Deputy Mayor Bill Lynch, to whom
Dinkins referred calls for comment for this story.
Dinkins won by
less than 3 percentage points, one of the slimmest margins in
city history. Exit polls showed perhaps 97 percent of black
voters and 70 percent of Hispanic voters chose Dinkins, while
two-thirds of white voters went with Giuliani.
Political
analysts felt Giuliani had focused too much on exploiting his
opponent's liabilities, instead of selling voters on his own
assets. "It was more like a prosecution than a campaign,
and it didn't work," Maurice "Mickey" Carroll,
director of the Quinnipiac University Polling Institute and a
reporter at the time covering the mayoral race for Newsday.
But Giuiliani,
the ambitious prosecutor, also gave voters a preview of the
administration he eventually would lead, focusing on taxes,
restrained spending and an attack on crime, said Peter Powers,
who managed the 1989 campaign, but later served as Giuliani's
first deputy mayor and today co-chairs his presidential
campaign.
Four years
after his defeat, a move savvy, better-positioned Giuliani would
triumph over Dinkins. He had used the intervening time to sound
out a wide range of city experts and interest groups and line up
support from prominent Democrats. He also seemed looser, more
approachable, even appearing in a "Seinfeld" episode
involving the mayor's race.
Says Carroll:
"He learned how to win by losing."

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